Castle Brands Inc. has entered into a marketing and distribution agreement with Arcus AS, Norway's largest spirits producer and wholesaler.
"This represents an exciting opportunity to combine the consumer appeal of our premium brands with Arcus' strong Nordic Region distribution network," said Conor Ó hAonghusa, Castle Brands' export director for the international division. "In particular, Clontarf Irish Whiskey, which already has a solid and growing footprint in the Nordic Region with listings in Sweden, Finland and Norway, will benefit from the new distribution network. Working with Arcus allows us to accelerate development and to consolidate the Nordic Region as an area of strength for the company."
Did you enjoy this article? Click here to subscribe to Beverage Industry
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!