Brown-Forman’s Chambord Black Raspberry Liqueur announced its first line extension, a black raspberry flavored vodka. Chambord Flavored Vodka is a balance of premium French vodka and Chambord Liqueur’s trademark black raspberry flavor. The vodka delivers the floral aromatics of the hibiscus flower with notes of vanilla, white chocolate and black raspberry, the company says. Chambord also unveiled new packaging graphics for its liqueur and includes the style on the new flavored vodka. Chambord Flavored Vodka is 75 proof with a suggested retail price of $24.99 for a 750-ml. bottle. The product initially will launch in 13 markets on August 1 with a national rollout to follow, the company says.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!