With the holiday season just around the corner, the beverage market will see more consumers turning to cocktails for their celebrations. Perhaps that is what motivated the readers of Beverage Industry in this month’s Readers’ Choice of the Month for October poll.
At the end of September, Beverage Industry’s parent company BNP Media acquired Beverage World as well as its successful and well-attended BevOps Fleet Summit. Through this acquisition, the BNP Media Events team now will manage and produce the BevOps Fleet Summit, while Beverage World’s digital and print properties ceased operations, with October being the final print publication.
Throughout the supply chain, materials movement (logistics) is a vital and operating-cost consuming issue. This is especially true in the beverage market because once a case of a beverage is packaged, it is actually available for the consumer; however, realistically, the case is handled many times before it reaches its final destination on store shelves. There is no value added by any movement beyond being placed in storage or loaded directly for delivery.
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
With Oct. 19 being the final presidential debate of this election cycle, many might be looking forward to the closing of this election. However, the readers of Beverage Industry still remain active when voting for their favorite new products.
It’s October, which is by far the best sports month of the year in my opinion. Baseball playoffs are in full swing, the weekends are packed with collegiate and professional football games, and basketball and hockey start off their seasons. If you are like my husband and I, getting family and friends together for sporting events is a common weekend activity. Although we enjoy having people at our home or going to their homes, once in a while, it is nice to watch games at restaurant or sports bar among so many other sports fans.
During a first-time visit to St. Louis in late August, my family and I had the opportunity to sample many beverages. We tried Bitt’s Cold Press, a cold-brew coffee that is brewed and bottled at St. Louis-based Arthouse Coffees, cooled off at an old-fashioned soda shop, and attended “beer school.”
More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.
It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.