To meet increasing popularity and demand on the heels of its April launch in select major cities, Truly Spiked & Sparkling, a brand of Boston-based The Boston Beer Co., announced its new spiked sparkling water has expanded distribution.
Strongbow Hard Apple Ciders, a brand of White Plains, N.Y.-based Heineken USA, unveiled its newest flavor, Strongbow Cherry Blossom. The new flavor and recipe delivers a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, the company says.
New packaging offers easy way to pair whisky, craft beer
February 15, 2016
Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.
Charter Oak Brewing Co. LLC released a Legendary Variety 12 Pack that allows craft beer drinkers to sample three Connecticut-brewed beers in one sample pack. The pack features 1687 Brown Ale, Royal Charter Pale Ale and Wadsworth India Pale Ale.