Items Tagged with 'Malibu'

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Malibu Sparklers

February 5, 2014

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced Malibu Sparklers, which combine Malibu rum, coconut water and carbonation.


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Malibu, Maroon 5 partner for Marooned on Malibu Island competition

Competition enables fans to nominate their hometown to host a Maroon 5 concert
August 19, 2013

Purchase, N.Y.-based Pernod Ricard USA, a subsidiary of Pernod Ricard SA, partnered its Malibu rum brand with pop band Maroon 5 to host a collaborative competition titled Marooned on Malibu Island.


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Malibu pre-mixed drinks

April 11, 2013

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, released a line of single-serve, ready-to-drink cocktails in cans.


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Malibu Island Spiced

March 14, 2013

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced its first low-calorie spiced rum under the Malibu name.


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Malibu Caribbean Cosmo Light

June 26, 2012

Malibu, a brand of Pernod Ricard USA, will replace its previous Caribbean Cosmo pre-mixed cocktail with its low-calorie Malibu Caribbean Cosmo Light in July.


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Malibu Sunshine

March 23, 2012

Pernod Ricard USA introduced Malibu Sunshine to its portfolio of tropical-flavored rums.


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Malibu's spirits for every occasion

Malibu aims for year-round consumption
February 13, 2012
Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.
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Malibu Red

January 23, 2012

In March, Pernod Ricard USA will add a new type of spirit to its Malibu portfolio.


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Malibu Limited Winter Edition

November 9, 2011

Capitalizing on the “season of giving,” Pernod Ricard USA released Malibu Limited Winter Edition, which is available through December.


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Malibu and Ne-Yo partner to launch new beverage

November 1, 2011

Malibu and R&B singer, songwriter and actor Ne-Yo have formed a long-term partnership to unveil Malibu Red, which will launch in March 2012.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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