Pernod Ricard USA, a subsidiary of Pernod Ricard SA, released a line of single-serve, ready-to-drink cocktails in cans.

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced its first low-calorie spiced rum under the Malibu name.

Malibu, a brand of Pernod Ricard USA, will replace its previous Caribbean Cosmo pre-mixed cocktail with its low-calorie Malibu Caribbean Cosmo Light in July.

Pernod Ricard USA introduced Malibu Sunshine to its portfolio of tropical-flavored rums.

Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.

In March, Pernod Ricard USA will add a new type of spirit to its Malibu portfolio.

Capitalizing on the “season of giving,” Pernod Ricard USA released Malibu Limited Winter Edition, which is available through December.

Malibu and R&B singer, songwriter and actor Ne-Yo have formed a long-term partnership to unveil Malibu Red, which will launch in March 2012.