Articles Tagged with ''Malibu''

Malibu Sparklers

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced Malibu Sparklers, which combine Malibu rum, coconut water and carbonation.


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Malibu, Maroon 5 partner for Marooned on Malibu Island competition

Competition enables fans to nominate their hometown to host a Maroon 5 concert

Purchase, N.Y.-based Pernod Ricard USA, a subsidiary of Pernod Ricard SA, partnered its Malibu rum brand with pop band Maroon 5 to host a collaborative competition titled Marooned on Malibu Island.


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Malibu pre-mixed drinks

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, released a line of single-serve, ready-to-drink cocktails in cans.


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Malibu Island Spiced

Pernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced its first low-calorie spiced rum under the Malibu name.


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Malibu Caribbean Cosmo Light

Malibu, a brand of Pernod Ricard USA, will replace its previous Caribbean Cosmo pre-mixed cocktail with its low-calorie Malibu Caribbean Cosmo Light in July.


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Malibu Sunshine

Pernod Ricard USA introduced Malibu Sunshine to its portfolio of tropical-flavored rums.


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Malibu's spirits for every occasion

Malibu aims for year-round consumption
Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.
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Malibu Red

In March, Pernod Ricard USA will add a new type of spirit to its Malibu portfolio.


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Malibu Limited Winter Edition

Capitalizing on the “season of giving,” Pernod Ricard USA released Malibu Limited Winter Edition, which is available through December.


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Malibu and Ne-Yo partner to launch new beverage

Malibu and R&B singer, songwriter and actor Ne-Yo have formed a long-term partnership to unveil Malibu Red, which will launch in March 2012.


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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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