In the eight years that Susan Neely has worked for the American Beverage Association (ABA), the president and chief executive officer of the Washington, D.C.-based association has seen manufacturers truly embrace the concept of innovation.
It has been a long time since I have stepped foot in a school lunchroom. Although it has been awhile since I packed my Barbie lunch box with a juice box featuring whichever popular cartoon characters graced juice boxes at the time, I still remember some of the staple items that me and my classmates enjoyed.
Earlier this year, the U.S. Department of Agriculture (USDA) released its updated Dietary Guidelines for Americans. Some guidelines in reference to beverages include reducing intake of sugar-sweetened beverages, monitoring intake of 100 percent juice for children and adolescents, and consuming soy-fortified beverages.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!