When playing Jenga, players have to carefully remove small wooden blocks to simplify a tower’s structure without pulling out the wrong block, which can cause the tower to topple. In some ways, formulating beverages is like playing a game of Jenga: Formulators add and remove certain elements to simplify beverage processing or meet consumer interests; however, if they pull out the wrong ingredient, the beverage’s structure can fall apart.
Consumers’ demand for transparency leads to increase in natural colors. During the past few years, a demand has emerged from consumers for transparency. Consumers are attracted to “clean” labels and want to avoid products that have complex ingredients and products
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!