Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly.
Wright Global Graphics expands beverage label capabilities
January 27, 2014
Thomasville, N.C.-based Wright Global Graphics made a $1.5 million investment in an eight-color Mark Andy P5 press to meet the demands of the expanding food and beverage industry. The new press streamlines the label printing and finishing process and allows the company to provide customers with the printed product labels needed to stand out on retail shelves, the company says.
In the face of SKU proliferation and the growth of single-serve bottles, Cleveland-based The Freedonia Group Inc. projects that U.S. demand for beverage caps and closures will increase 4.1 percent in value and 2.1 percent in volume annually to $3.3 billion and 150 billion units in 2016.
The Closure and Container Manufacturers Association (CCMA), Barrington, Ill., will become part of the International Society of Beverage Technologists (ISBT), Dallas, effective April 1. A group will be formed with representatives from both organizations to facilitate the transition.
The role of caps and closures has been to seal and preserve the product inside. But as the years go on, that job description keeps getting longer and longer. Beverage-makers are looking for tops that reflect their brand; keep the environment in mind; offer color, printing and form options; provide ease of use for consumers; showcase innovation; and maintain product integrity and safety.