As the product mix handled by most distributors continues to grow, so, too, have the market niches for which a distributor needs to create a diverse range of marketing messages and effective methods to deliver those messages. Vehicle graphics continue to deliver locally targeted messages to a large and diverse audience.
Who runs the A/C in the middle of winter? You do, if your truck has a defroster. In modern HVAC systems, the air conditioner activates when you use the defroster. It removes excess moisture from the air, so it has a big effect on how quickly and effectively the defroster can clear the windshield.
There’s gas as in gasoline, and then there’s gas as in propane, often referred to as “autogas” by fuel industry insiders. In many applications, propane can deliver measurable cost savings compared with conventional gasoline and diesel powertrains.
Traditionally an occasion for much of the truck industry’s news each year, the annual Mid-America Trucking Show (MATS) was as noteworthy this year for its lack of news as it was for the news that did come out of the show.
As the temperatures begin to rise, it’s certain that spring is on its way. Although winter is a tough time for trucks, a bit of spring cleaning to an electrical system can prevent problems when the summer heat can be enough to sideline trucks with a variety of electrical system ailments.
Today’s business environment requires distributors to constantly pursue opportunities that improve the efficiency of their fleet operations. At Orion, Mich.-based Powers Distributing, this pursuit of efficiency pre-dates the economic roller coaster of the past decade and extends into other areas of the business.
With petroleum fuel prices at their lowest in recent history, the cost of being “green” has been driven higher than ever. Like any technology, green technology must pass the return-on-investment (ROI) test to justify its purchase. Altruistic or community relations have motivated some fleets to invest in the technology, but many fleets insist on a measurable ROI before investing.
Back when side-load equipment ruled the beverage industry, refrigeration generally was an afterthought, with just a few refrigerated trucks dedicated to delivering dairy products and limited varieties of draft beer. But as product mixes have expanded, a paradigm shift is taking place in the equipment world.