That wine snob saying, “Life is too short to drink cheap wine,” has not reached the millions of consumers who buy at Wal-Mart. According to speakers at the recent Unified Wine and Grape Symposium in Sacramento, Calif., Oak Leaf Wines, which run $1.99 a bottle (California store price), may be the fastest-growing wine in the United States today. Nor has wine-snobism affected the early-adopter young consumer group who seem largely responsible for pushing 3-liter wine box sales up 29 percent in 2007.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!