Articles by Rick Rouan

Energy drinks' leveling field

August 11, 2010
Slowing growth and lower price points have emerged in an energy drinks category once defined by a meteoric rise and premium pricing, but industry analysts and beverage manufacturers say it is unclear whether the recession or category maturation are to blame.
Read More

Relaxation drinks get creative to help consumers unwind

July 9, 2010
Debate about the use of melatonin in relaxation drinks and shots has thrust the emerging category into the national spotlight as beverage manufacturers, consumers and federal regulators disagree over its
Read More

Inspection equipment keeps tabs on beverages

July 9, 2010
Lighter containers spur changes for inspection equipment.

Read More

Up Close With... BSN

July 9, 2010
BSN expands its ready-to-drink footprint.

Read More

Distribution: Route optimization solutions help find a path

June 11, 2010
Faced with plummeting sales and rising costs in a recession last year, distributors looked to reduce their fuel costs, use less equipment and slash labor costs to remain profitable. Although
Read More

Category Focus: Healthy preferences boost tea sales

June 11, 2010
Tea brewed a big year in 2009 through RTD value propositions and its reputation for health benefits.
Read More

Up Close With... Ayala's Herbal Water

June 11, 2010
Dr. Ayala Laufer-Cahana says her company is more than herbal waters, it’s about education.
Read More

Distribution: Hand trucks and carts can spur efficiency

May 7, 2010
Throughout the economic crisis, beverage companies and distributors have looked for areas where they could trim, innovate or be more efficient to save money. Oftentimes those discussions have focused on
Read More

Up Close With... Grown-up Soda

May 7, 2010
Grown-up Soda Co-founder Steve Hersh discusses the less-sweet soda that combines real juice and natural extracts.
Read More

Category Focus: Sports drinks target serious athletes to rehydrate sales

May 7, 2010
In the face of competition, sports drinks refocus their sights on serious athletes, analysts say.
Read More



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked