Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.
In the bottling world, companies recognize the importance of being proactive members of the communities they operate in and serve. For Buffalo Rock Company, Birmingham, Ala., the company’s culture is centered on investing in its people and communities.
Toward the end of the last decade, the Federal Motor Carrier Safety Administration recognized the need to boost adoption of advanced driver assistance systems and in 2020 launched the Tech-Celerate Now initiative to promote awareness and implementation of ADAS.
When Carolyn Chism Hardy, founder and CEO of Hardy Beverage, learned about the benefits of hydrogen-infused water she used her wealth of knowledge in the beverage market and as an entrepreneur to create health-focused hydration for consumers.