Packaging is as nuanced as the culture it speaks to. Its solutions are shaped by shifts in popular culture, scientific breakthroughs, and the marketer’s need to fill their pipeline with a steady stream of groundbreaking innovation. A consumer need can even ignite a whole new category.
The Ontario Natural Food Co-op moved to JustFoodERP in 2012 as its centralized business software system primarily to solve the problems of unsatisfactory fill rates, inaccurate inventory management, and inaccurate manufacturing charge-backs.
The overall success of any retail or food/beverage service organization is highly dependent
on the accuracy and efficiency of its supply chain. Getting goods where they need to go,
when they need to be there, is a critical factor in maximizing sales.
Let’s admit it; we all, in some way, have “a foodie mindset.” It’s in human nature to be experimental with food and give in to indulgence sometimes — and for a few, most-times. People tend to form a subliminal relationship with what they eat and drink that in turn affects our eating habits.
In the white paper Visual Attention to In-Store Marketing: The Role of Secondary Packaging in Brand Awareness, Jerry Koefelda, Director of New Business Initiatives for Rehrig Pacific Company outlines the purpose and results of a study conducted by the Rehrig Pacific Company and Clemson University.