Imagine if you could make changes to your organization that would equate to 2-6 percent of your company’s revenue in just two to four months. A thorough analysis of your supply chain processes will likely give you that opportunity.
The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.
Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.
“Beer rangers” can’t be found in digital history books, but they can be found on their Ultrabook tablets, clicking their way across 30 states as they market the handcrafted wares of the New Belgium Brewing Co., based in Ft. Collins, Colo.
Beer and wine producers represent a growing segment of the beverage industry today. According to the Brewers Association, Boulder, Colo., the number of breweries in the United States is at a 25-year high, with this growth attributed to the popularity of craft beers across every demographic. Craft beers include those produced by small- and medium-sized breweries as well as by large, well-known producers that have introduced a wide variety of specialty artisanal beers to meet consumer demand.
Packaging is as nuanced as the culture it speaks to. Its solutions are shaped by shifts in popular culture, scientific breakthroughs, and the marketer’s need to fill their pipeline with a steady stream of groundbreaking innovation. A consumer need can even ignite a whole new category.