The overall success of any retail or food/beverage service organization is highly dependent
on the accuracy and efficiency of its supply chain. Getting goods where they need to go,
when they need to be there, is a critical factor in maximizing sales.
Let’s admit it; we all, in some way, have “a foodie mindset.” It’s in human nature to be experimental with food and give in to indulgence sometimes — and for a few, most-times. People tend to form a subliminal relationship with what they eat and drink that in turn affects our eating habits.
In the white paper Visual Attention to In-Store Marketing: The Role of Secondary Packaging in Brand Awareness, Jerry Koefelda, Director of New Business Initiatives for Rehrig Pacific Company outlines the purpose and results of a study conducted by the Rehrig Pacific Company and Clemson University.
Sports drinks, sodas, beers, spirits, waters, premixed drinks and the deluge of newly packaged summer offerings that flood marketing channels into the distribution straits and onto retail shelves can all be quite overwhelming — especially leading up to summertime.
The efficient and effective use of air during production and packaging is the secret ingredient helping successful beverage manufacturers gain an edge over the competition, in better product quality, reduced energy and production costs, and improved sustainability.
Manufacturers and operators of machinery and equipment for the brewing industry must develop a highly integrated approach to energy and media efficiency, starting from the delivery of raw materials, auxiliaries and resources through optimizing mashing and cooking processes, using compressed air, treating wastewater and developing sanitation systems.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!