New Products

Powerade Zero

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Coca-Cola introduced Powerade Zero, a calorie-free sports drink that replaces Powerade Option. The beverage contains B vitamins and electrolytes. Powerade Zero is available in Strawberry, Grape and Mixed Berry flavors, and is packaged in 32-ounce bottles as well as 20-ounce eight-packs. Strawberry also is available in 12-ounce 10-packs. The suggested retail price for the 32-ounce bottle is $1.45 and for the 20-ounce eight-pack is $4.50.


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New Products, June

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Skinny Nutritional Corp. launched a new line of multi-functional Skinny Waters. The newest flavor is Acai Grape Blueberry. The Hi-Energy water was inspired by Pat Croce, a Philadelphia-area fitness trainer. Skinny Water’s three key ingredients are Super CitriMax, ChromeMate and EGCG. Hi-Energy also includes guarana, ginseng, vitamins B3, B6 and B12, and l-carnatine.


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Red Bull Cola

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Red Bull released Red Bull Cola, a 100 percent natural cola. Red Bull Cola has no preservatives, phosphoric acid or artificial flavors. The cola contains kola nut, coca leaf and slightly more caffeine than a traditional cola. Red Bull Cola is not a new kind of energy drink or an energy drink with the flavor of cola, the company says. It is a cola beverage and will compete in the soft drink category, the company explains. Red Bull Cola initially will be launched in seven countries, including the United States, in June, with a release in Las Vegas. Domestically, the cola will be available in 8.4-ounce cans in bars, restaurants and nightclubs. In grocery and convenience stores, it will be available in 12-ounce cans and four-packs.


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Honest Tea

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Honest Tea released a new lineup of five teas in PET bottles with new graphics on the labeling. The portfolio includes three new tea introductions and revised formulations for Honey Green Tea and Pomegranate White Tea with Acai. All of the teas are USDA Organic and remain less than 40 calories per serving. Lemon Black, Peach White and Citrus Green Energy Teas are the new additions to the line. Citrus Green Energy Tea contains green tea, yerba maté, oranges and lemons, and the company buys renewable energy credits that help offset all the energy consumed in the production chain. Label changes include brighter graphics and prominent placement of EGCG content in the teas on the front label. Honest Tea’s green teas offer 250 mg. of EGCG per bottle and its white teas 150 mg. of EGCG.


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Java Monster

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Monster expanded its Java Monster line with five new offerings and added Monster Mixxd. Lo-Ball, a low-calorie version of Java Monster Originale, offers 50 calories per serving and Nut-Up is Java Monster’s take on a non-fat soy latte. Monster also added an international line of Java Monster beverages with Irish, a Java Monster premium coffee and cream in a non-alcohol Irish blend, which the company suggests to mix with whiskey.


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Eldorado Artesian Spring Water

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Eldorado Artesian Springs Inc. launched a line of USDA Organic Vitamin Spring Waters that combine organic ingredients, vitamins and mountain spring water that contains naturally occurring electrolytes, the company says. Available in six flavors — Peach Mango, Dragonfruit, Black Raspberry, Pink Passion Guava, Strawberry Blueberry and Sicilian Orange — the spring waters are formulated with organic cane sugar and contain vitamins C, B3, B5, B6 and B12.


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Activate

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Rising Beverage Co. created Activate, a line of functional drinks with a unique cap. Activate’s vitamins and herbs are stored as a powder in a moisture-resistant chamber inside the cap. When the cap is twisted, a small plastic blade cuts the seal and releases the ingredients into the water. As a result, all active ingredients are stored separate from the water and kept fresh until they are released for maximum potency, the company says. Activate is available in four varieties: Vitamin (Fruit Punch flavored), Immunity (Orange flavored), Antioxidant (Berry flavored) and Energy (Lemon Lime flavored). The vitamin water is sweetened with Splenda and contains five calories per serving. Activate contains no preservatives and offers vitamins and minerals ranging from vitamin A, B1, B3, B5, B6, B12, C, D, E, biotin, chromium, folic acid, coenzyme Q10, EGCG, creatine and tea catechins. A 16-ounce bottle retails for $2.29.


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Aquafina Alive

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PepsiCo relaunched its Aquafina Alive line and introduced four reformulated versions — Satisfy, Protect, Energize and Hydrate — including a variety with 10 percent of the recommended daily value of fiber. Satisfy (Peach Mango flavored) offers the benefit of fiber and contains 10 calories. Protect (Berry Pomegranate flavored) provides 10 percent of the recommended daily value of vitamins E and C. Energize (Orange Lime flavored) contains 10 percent of the recommended daily value of vitamin B and is enhanced with as much caffeine as in an average cup of coffee. Hydrate (Lemon flavored) offers electrolytes, sodium and potassium. Protect, Energize and Hydrate are calorie free.


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Bawls Guarana G33k B33r

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Hobarama expanded its line of Bawls Guarana energy drinks with G33k B33r. The high-caffeine root beer is aimed at root beer fans who want to let out their inner geek. Written in “Leet Speak,” a language, popular among techies, where letters are substituted with numbers, G33k B33r contains guarana for a natural caffeine kick.


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Diet New Leaf Blue Tea

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Skae Beverage International added two dietversions to its New Leaf Blue Tea line. Diet Blue Tea Lemon and Diet Blue Tea Peach are sweetened with Splenda and contain no calories. The two new diet varieties join New Leaf’s nine other flavors, and all are packaged in 16.9-ounce glass bottles.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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