New Products

Wild East Soda

April 15, 2008

Wild East Soda Co. launched a line of energy drinks of the same name. Wild East Soda contains Korean ginseng, and uses ginseng to provide the energy boost. Available in Ginseng, Orange, Grape, Lemon-Lime and Cola flavors, Wild East Soda is packed in 12-ounce cans for a suggested retail price between $1.19 and $1.29; 12-ounce glass bottles for $1.29 to $1.79 and 20-ounce PET bottles that are price between $1.59 and $2.29.


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Give Natural Spring Water

April 15, 2008
Charitable watersPurBlu Beverages developed Give Natural Spring Water as a way for consumers to support charitable causes. For each 20-ounce bottle sold, 10 cents is donated to one of three
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Mix 1 Tangerine

April 15, 2008

Mix 1 added a fifth flavor, Tangerine, to its line of all-natural protein and antioxidants drinks. Available in 11-ounce bottles for $2, Mix 1 Tangerine joins Mango, Blueberry-Vanilla, Lime and Mix Berry. The blend of carbohydrates, proteins and nutrients aims to provide sustained energy throughout the day.


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Playboy Energy Drink

April 15, 2008

Play Beverages LLC, a licensee of Playboy Enterprises International Inc., in partnership with Cirtran Beverage Corp., created Playboy Energy Drink. With notes of fruit and vanilla, the formula contains ginseng root, guarana extract and damiana leaf, which are ingredients that are believed to stimulate energy levels, the company says. Available in regular and sugar-free varieties, Playboy Energy is available in Boston, Miami, Las Vegas and Los Angeles. An 8.4-ounce can sells for $1.99.


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Smirnoff Passion Fruit and White Grape Vodkas

April 15, 2008

Diageo expanded its line of Smirnoff flavored vodkas with Passion Fruit and White Grape varieties. The two additions join the other existing 11 Smirnoff flavored vodkas, and are prepared using the same triple distillation and filtration process. Available in 50-ml., 200-ml., 375-ml., 750-ml., 1-liter and 1.75 liter bottles, the 750-ml. size is priced at $14.99.


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Fresh Start Energy Beverage

April 15, 2008

Nantze Springs Inc. entered the energy drink category with Fresh Start Energy Beverage. The non-carbonated, vitamin-enhanced drinks contain taurine for energy. Available in Grapefruit, Mountain Berry and Lemon Lime varieties, Fresh Start is sugar free and contains zero calories. The energy drink is packaged in 16.9-ounce bottles and retails for $1.59.


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Naked Juice Bare Breeze

April 15, 2008

Naked Juice Co., a subsidiary of PepsiCo, expanded its line of products with Naked Juice Bare Breeze, a super-premium, 100 percent juice with no added sugar or preservatives. Containing no seeds or pulp, the smoother juices are lighter to consumers’ palates and refreshing for the summer months, the company says. Available in Watermelon Chill and Peach Mangosteen Bliss, the Bare Breeze products feature watermelon and mangosteen, which are a first for Naked Juice. The lighter flavored juices are packaged in 15.2-ounce bottles and contain three servings of fruit, vitamin C, B6 and B12. A bottle retails for $3.19.


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SoBe Life Water

April 15, 2008

PepsiCo unveiled its relaunched Sobe Life Water through a Super Bowl commercial in February. Available in Blackberry Grape, Pomegranate Cherry, Orange Tangerine, Strawberry Kiwi and Passionfruit Citrus, the low-calorie beverages have been reformulated to include sugar, and have reduced calories by 20 percent in the process. The waters also contain a blend of B vitamins and vitamins E and C as well as herbs such as taurine, ginseng, yerba mate, chamomile, guarana and rosehip.


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Sonu Water

April 15, 2008

Sonu Beverages introduced Sonu Water, a line of USDA Organic flavored waters. Enhanced with vitamins and electrolytes, the waters contain 45 calories per 8-ounce serving. The product is available in six flavors — Pomegranate Acai, Blueberry Pear, Lemon Tangerine, Strawberry Cranberry, Mango Peach and Tropical Passion Fruit — and is packaged in 16-ounce PETE bottles, and sells for $1.99.


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Sun Shower Stamina Superfood Smoothie

April 15, 2008

NBI Juiceworks expanded its Sun Shower line with Stamina Superfood Smoothie. The all-natural, 100 percent juice smoothie is a blend of fruits, including pressed nectarine juice. Aiming to fight fatigue and enhance energy, Stamina Superfood Smoothie contains more than 20 vitamins, nutrients, amino acids, electrolytes and herbs, the company says. The superfood smoothie has three servings of fruit in every bottle and 120 calories per serving.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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