Red Bull responds to German concerns

May 27, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

Red Bull responded yesterday to concerns raised by the German Nordrhein-Westfalen Institute of Health and Work about its Red Bull Simply Cola product. The company, which has its U.S. base in Santa Monica, Calif., released a statement saying: "After analyzing a single can of Red Bull Simply Cola, the German Nordrhein-Westfalen Institute of Health and Work, raised concerns with German authorities regarding the inclusion of de-cocainized coca leaf extract in the product.
 
"De-cocainized coca leaf extracts are used as flavoring in food products around the world and are considered to be safe. Indeed, in 21 C.F.R. 182.20, the Food and Drug Administration regulations provide that it is acceptable and safe to use de-cocainized coca in food products in the United States. Red Bull Simply Cola and other food products containing such extracts may therefore be sold legally in the U.S. Other countries have similarly recognized the safety of using the ingredient.
 
"Although only de-cocainized coca leaf extracts are used in Red Bull Simply Cola, we take the German authority’s concerns seriously and had our product analyzed by an independent accredited institute which has confirmed that alkaloids (cocaine) from the coca leaf are not detectable in our product. Further, the German Federal Institute for Risk Assessment (BfR) confirmed publicly that the ingredients contained in Red Bull Simply Cola present no risk to human health and no risk of any undesired pharmacological effects including, any potential narcotic effects."
 
Red Bull said in its statement that its Red Bull Simply Cola is not an energy drink, but a soft drink with 16 natural flavor ingredients, "including both the original kola nut and coca leaf."

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px