As the sports and protein drinks category is on the rise, experts note that the category has adapted to the market alongside hybrid and functional beverages.
Uncle Matt’s Organic, Clermont, Fla., is excited to announce the launch of Matt50 Orange Juice Beverage. Matt50 contains half the sugar and calories as regular orange juice and is boosted with 100% daily value of vitamin C, plus prebiotics and probiotics for gut health and immune support.
As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.
As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.
As consumers focus on their health, many are looking to reduce sugar intake. However, because they still desire the sweet profile, beverage-makers are turning to more natural, less processed sweeteners.
Sugar reduction, sustainable protein aid in masking utilization
July 9, 2021
The utilization of functional ingredients is prompting beverage-makers to source masking solutions so that the next generation of beverages deliver on function and taste.
Report highlights efforts to encourage consumers to make positive personal, environmental choices
June 30, 2021
PepsiCo Inc., Purchase, N.Y., published its 2020 Sustainability Report, presenting its continued momentum to create positive change for the planet and people while acknowledging the significant work ahead to address pressing challenges in the food system, such as climate change, fertile topsoil loss, packaging waste and inequality. The report outlines how during a tumultuous year for consumers, employees and partners, PepsiCo advanced its social and sustainability agenda across its supply chain.
Most recently, demand for plant-based, clean-label and reduced-sugar functional beverages has been high, according to experts. Hydrocolloids help address all of these needs.