Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19. A trend that was paused during the pandemic now is accelerating again, CGA’s exclusive On Premise Measurement (OPM) service shows. The premium price tier of the spirits market took a 40% share of sales by value in February 2022, while super-premium took 18%.
NV Group, one of India’s largest and most successful distillers and brewers, announced the establishment of NV Group USA and the appointment of Mike Ginley as president of the new venture.
The process for aging premium spirits is undergoing a new twist. Co-founded by Stu Aaron and Martin Janousek, Bespoken Spirits has developed a new proprietary process for sustainably maturing spirits in a matter of days, rather than years.
According to a January Insights from Nielsen titled “Tops of 2018: Tequila Drove Spirit Category Growth in 2018,” mezcal, a smaller sub-category of tequila, posted the highest growth rate in 2018.