Soccer-themed bottles cheer on the US, Mexico teams
July 16, 2014
Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.
Red, white and blue bottle to benefit TAPS military charity
July 16, 2014
This summer, Riunite is dressing its Lambrusco wine bottle in patriotic American red, white and blue colors to raise awareness for the Tragedy Assistance Program for Survivors (TAPS), a nonprofit organization assisting families of fallen military service members.
Big Red Soda partners with "Transformers" movie, Riunite wine goes patriotic for charity
July 16, 2014
To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.
White Plains, N.Y.-based Heineken USA unveiled the details of its “Open Your Summer” program, which is designed to reward consumers and build on the excitement of summer’s celebrations.
Marketing program salutes military vets, Harley-Davidson
April 14, 2014
Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.
To celebrate the 50th anniversary of its Hearty Burgundy wine, Gallo Family Vineyards has produced a limited-edition bottle that pays homage to this varietal.
Limited-edition beverage packaging features artwork of local Louisville, Ky., artist
March 5, 2014
Woodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle.
Beer campaign includes TV ads, special-edition packaging
February 19, 2014
In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.
Ten years after New Hampshire’s Old Man of the Mountain collapsed, the New Hampshire Liquor Com-mission released a limited-edition commemorative liquor bottle featuring the geographic landmark.