Survey shows total category consumption highest among mature consumers
September 26, 2013
The National Coffee Association (NCA), New York, published “Coffee Across Generations,” a new report in the NCA's “National Coffee Drinking Trends” market research series analyzing the differences in coffee consumption behaviors and attitudes among different generations.
Whether SEEKING a caffeine fix or a social beverage, more Americans are sipping on coffee, according to the National Coffee Association of USA Inc. (NCA), New York.
Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.