Articles Tagged with ''Constellation Brands''

Beverage brands keep marketing interactive

Johnny Appleseed Hard Cider breaks record for world’s largest ice luge
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Americans are used to greeting pizza deliverymen at their doors, but a new smartphone app is bringing delivery into a new realm.


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Pacifico unveils ‘Yellow Caps’ summer campaign

Beer brand’s biggest marketing effort to date will use 120 million bottle caps
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Constellation Brands Beer Division, Chicago, will roll out a new “Yellow Caps” campaign for its Pacifico pilsner-style Mexican beer brand this summer.


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Constellation Brands reports fiscal 2014 results

Grupo Modelo, Crown Imports acquisitions drive significant sales increase
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Constellation Brands Inc., Victor, N.Y., reported net sales for the 2014 fiscal year were more than $4.8 billion, a 74 percent increase, following its acquisition of the Grupo Modelo U.S. beer business.


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Constellation, Vats Liquor enter long-term agreement

Partnership to develop Robert Mondavi brand in China
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Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.


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Constellation Brands makes $20 million investment in California wineries

Projects include expanding crushing capacity, adding new bottling lines
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Constellation Brands Inc., Victor, N.Y., announced plans to invest more than $20 million in several of its California wineries and vineyard operations to expand its growing, crushing, fermenting, storing and bottling capacities.


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Constellation Brands reports Q1 FY 2014 results

Company kicks off the quarter with acquisition of Grupo Modelo’s US beer business
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Constellation Brands Inc., Victor, N.Y., reported a 6 percent increase in net sales reaching $673 million for the first quarter of its fiscal-year 2014.


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Constellation Brands completes acquisition of Grupo Modelo's US beer business

Acquisition nearly doubles company's sales
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Constellation Brands Inc., Victor, N.Y., announced that it completed its acquisition of Grupo Modelo's U.S. beer business from Anheuser-Busch InBev, Leuven, Belgium, for approximately $4.75 billion. The transaction includes full ownership of Crown Imports LLC, which provides Constellation with complete, independent control of all aspects of the U.S. commercial business; a state-of-the-art brewery in Nava (Piedras Negras), Mexico; an exclusive perpetual brand license in the United States to import, market and sell Corona and the Modelo brands Crown currently sells; and the freedom to develop brand extensions and innovations for the U.S. market.


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Anheuser-Busch InBev completes acquisition of Grupo Modelo

Constellation Brands transaction expected to close June 7
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Anheuser-Busch InBev (AB InBev), Leuven, Belgium, has completed its acquisition of Grupo Modelo, Mexico City, in a transaction valued at $20.1 billion.


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Svedka launches colorful advertising campaign

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Svedka Vodka, an import brand of Victor, N.Y.-based Constellation Brands, will launch a national integrated marketing campaign featuring outdoor, digital, social, print and experiential activations this month. The brand, which is imported by Spirits Marque One LLC, New York, will highlight in the new advertising campaign bold imagery that expresses the “possibilities that may unfold” with Svedka.


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Marketing: New programs, apps, events and contest entice consumers

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 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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