Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands
September 16, 2015
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.
Brown-Forman Corp., Louisville, Ky., reported financial results for the second quarter and first half of its fiscal-year 2014, which ended Oct. 31. In the second quarter, the company’s reported net sales grew by 6 percent to nearly $1.1 billion and reported operating income grew 19 percent to $311 million compared with the prior-year period. For the first six months of the year, reported net sales increased 4 percent and reported operating income increased 9 percent.
Building on its legacy of coupling Tennessee whiskey with music, Jack Daniel’s, a brand of Louisville, Ky.-based Brown-Forman Corp., is launching a coast-to-coast “Live at the Landmark” concert series beginning April 8.
The Jack Daniel Distillery launched its “Operation Ride Home” campaign to assist soldiers and their families in traveling home for the holidays. The distillery joined forces with the Armed Services YMCA of Fort Campbell to work with military officials at the installation to identify soldiers and families with particular needs and financial assistance for travel from the base to their homes throughout the United States this holiday season.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!