Articles Tagged with ''Diageo''

Smirnoff Sorbet Light Pineapple Coconut

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Diageo expanded its Smirnoff Sorbet Light vodka line with the addition of Pineapple Coconut.


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Diageo acquires Peligroso tequila brand

Premium brand joins Don Julio and DeLeón in tequila portfolio
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Norwalk, Conn.-based Diageo purchased super-premium tequila brand Peligroso from California-based Peligroso Spirits Co. LLC. This announcement comes three weeks after the company announced a joint venture with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeón.


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George Dickel White Corn Whisky Foundation No. 1 Recipe

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Diageo North America brought back its original unaged George Dickel whiskey with the release of George Dickel White Corn Whisky Foundation No. 1 Recipe.


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Diageo teams with Sean ‘Diddy’ Combs to acquire DeLeon tequila

Joint venture follows strategic alliance on Ciroc ultra-premium vodka
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Norwalk, Conn.-based Diageo will expand its relationship with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeon.


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Smirnoff releases holiday vodka

Smirnoff No. 21 Vodka Celebration Edition bottle showcases holiday cheer
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Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.


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Diageo launches Johnnie Walker Gold Label Reserve in US

Limited offering features balance of sweet fruits and creaminess with a light smoke, company says
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Norwalk, Conn.-based Diageo North America, a division of Diageo plc, announced the U.S. release of Johnnie Walker Gold Label Reserve. Previously only available in select global markets, the limited offering introduces a new step in the Johnnie Walker flavor journey, and its special bottling provides an unexpected yet stunning profile for a Scotch whisky, the company says. A multi-layered whisky, Gold Label Reserve offers a smooth balance of sweet fruits and creaminess with a light smoke, it adds.


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Guinness Red Harvest Stout

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Guinness & Co., part of Diageo plc, released a limited-edition seasonal beer: Guinness Red Harvest Stout.


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Diageo announces 10th Annual Golden Bar Award winners

Event honors beer, wine and spirits distributors
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Diageo North America, Norwalk, Conn., named the winners of its 10th Annual Golden Bar Awards.


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Ciroc, Sean ‘Diddy’ Combs introduce amaretto-flavored vodka

New product joins existing Peach, Coconut and Red Berry flavors
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Through a strategic alliance between Ciroc and musical artist Sean “Diddy” Combs, brand owner Diageo plc, London, introduced Ciroc Amaretto.


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Up Close With: Johnnie Walker

Whisky label takes blended approach to Scotch
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In the mid-1800s, Alexander Walker used his experience in blending teas to create some of the first blended Scotch whiskies in the world. As a result, he transformed the grocery business of his father, John Walker, into a global whisky business. First called Old Highland Whisky, he later renamed the brand Johnnie Walker in honor of his father, the company says.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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