Articles Tagged with ''baby boomers''

E-commerce gaining share of consumer packaged goods sales

Online grocery sales hit $6.5 billion in 2013
March 14, 2014

If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.


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Jamba Juice studies green juice segment

Survey finds consumers are concerned about taste
February 11, 2014

Jamba Juice Co., Emeryville, Calif., announced the first results of a three-part survey about freshly squeezed juice. The survey, conducted by Palo Alto, Calif.-based YouGov, polled a representative national sample of more than 2,200 Americans and revealed their views on juice and, in particular, how their perspectives on green juice vary.


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Sales of US wine this year will be highest since recession, report says

Future growth will decline as baby boomers retire, according to Silicon Valley Bank
January 17, 2014

Silicon Valley Bank, a provider of commercial banking services to the innovation sector and the wine industry, released its “Annual State of the Wine Industry Report,” which forecasts growth of U.S. wine for 2014 but a decline in future years.


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IRI identifies new demographic segmentations

New cohorts analyze consumers by healthy behaviors, age
December 17, 2013

Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.


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NCA tracks coffee consumption by generation

Survey shows total category consumption highest among mature consumers
September 26, 2013

The National Coffee Association (NCA), New York, published “Coffee Across Generations,” a new report in the NCA's “National Coffee Drinking Trends” market research series analyzing the differences in coffee consumption behaviors and attitudes among different generations.


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Marketing: Beverage companies set records, share heritage and promote sustainability

Companies launch 3-D commercials, astrological billboards and more to promote their products.
August 16, 2013

Honest Tea Co-Founders Seth Goldman and Barry Nalebuff are taking the “Show, don’t tell” rule of writing to the next level with their upcoming graphic novel, “Mission in a Bottle.”


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Beverage formulations to alleviate generational health concerns

Defining the preferences of boomers, Xers and millennials
August 16, 2013

In The Who’s 1965 rock song “My Generation,” the group sang about how older generations did not seem to understand its generation. Today, beverage research and development (R&D) experts are trying to change this notion by better understanding generational demographics for baby boomers, Generation Xers and millennials (also known as Generation Y) and formulating products that fit their nutritional and lifestyle needs.


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Boomers staying active

August 16, 2013

Millions of baby boomers in the United States are determined to stay active as they get older and are looking for new products including beverages to help them do so, according to consumer research by Fonterra Nutrition, carried out by TNS.


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Don’t forget the boomers

May 15, 2013

If life were a game of Monopoly, many marketers would be preparing to “go back to go,” according to a report by The Nielsen Co. and BoomAgers LLC titled “Boomers: Marketing’s Most Valuable Generation.” Once a generation reaches the cut-off age of 49, marketers typically turn their focus to a younger group in the 18- to 49-year-old range, the report states. However, this shift in attention is not such a great idea, it suggests.


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Developing the workforce of tomorrow

January 15, 2013
How manufacturing is adapting to changing demographics As baby boomers head toward retirement and Generation Y enters the workforce, attempting to boost the competitive edge of the U.S. economy on the global stage, the transition between the two groups of workers is bringing some challenges.
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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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