Whether it’s to enhance flavor profiles, reduce calories or to mask the off-notes of added vitamins and minerals, beverage manufacturers continue to turn to sweeteners to help produce products that appeal to consumers’ taste preferences. 

Boundary Waters Brands added two new flavors to its line of Joia All Natural Sodas: Ginger, Apricot & Allspice and Orange, Jasmine & Nutmeg.

More beverages are being developed with functional health properties and lower calories. 

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.

CytoSport Inc. launched a naturally flavored protein shake targeted at women.

Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.