Articles Tagged with ''Promotions''

The Coca-Cola Co. announces return of Share a Coke campaign

Personalized packaging to include four times as many names as last year

Atlanta-basedTheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says. 


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Heineken USA appoints new CEO

Dolf van den Brink to lead Heineken Mexico

White Plains, N.Y.-based Heineken USA announced that, effective July 1, Ronald den Elzen, the current managing director of Heineken Portugal, will become chief executive officer, and current chief executive officer Dolf van den Brink will become chief executive officer of Cuauhtémoc Moctezuma (CM)/Heineken Mexico.


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Supplier's News: November 2014

Kenworth takes T680 Advantage on the road

Kenworth Truck Co., Kirkland, Wash., took its Kenworth T680 Advantage truck on the road this summer as part of its “Efficiency in Motion” tour, which visited numerous Kenworth-dealer-hosted events throughout the United States and Canada to show the truck’s fuel efficiency and cost savings. The company completed the tour Oct. 1.


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Foco distributor appoints new CEO, CMO

Bimbo, D’Amico join Life Up LLC team

Life Up LLC, the Brooklyn, N.Y.-based importer and distributor of Foco coconut water announced the appointment of Donna Bimbo as chief executive officer and Bob D’Amico as chief marketing officer.


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R&D News: May 2014

Beverage ingredient companies invest to expand product offerings

Frutarom Switzerland Ltd.’s Health Business Unit announced its expansion into the omega-3 market with a line of high-quality and deodorized DHA and EPA marine-sourced omega-3 ingredients designed for a variety of food and beverage applications and dietary supplements.


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Supplier's News: April 2014

Pro Mach Inc. acquires Ets. André Zalkin & Cie

Pro Mach Inc., Cincinnati, completed its acquisition of global capping machinery manufacturer Ets. André Zalkin & Cie. Financial terms of the transaction were not disclosed. Zalkin’s management team and employees will continue to operate from their facilities in Montreuil L’Argillé and Rueil-Malmaison, France.


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Supplier's News: March 2014

Avure Technologies splits into 2 divisions; Crown Holdings releases sustainability report

Avure Technologies, Franklin, Tenn., separated into two distinct operating units: Avure Industrial Division and Avure HPP Equipment and Services Division. Both divisions will operate as separate strategic business units. This separation allows each to focus on customer service, new product development and application support specific to its specialty, the company says. Jeff Williams was named chief executive officer of the HPP Equipment and Services Division, and Jan Söderström will assume the position of chief executive officer of the Avure Industrial Division.


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R&D News: February 2014

DSM launches Fortitech Premixes

Schenectady, N.Y.-based DSM launched Fortitech Premixes, the company’s human nutrition and health custom nutrient premix service.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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