Personalized packaging to include four times as many names as last year
April 14, 2015
Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says.
White Plains, N.Y.-based Heineken USA announced that, effective July 1, Ronald den Elzen, the current managing director of Heineken Portugal, will become chief executive officer, and current chief executive officer Dolf van den Brink will become chief executive officer of Cuauhtémoc Moctezuma (CM)/Heineken Mexico.
Ingredion Inc., Westchester, Ill., has entered into a definitive agreement to acquire Centennial, Colo.-based Penford Corp., a U.S.-based leader in specialty ingredients for food and non-food applications.
Kenworth Truck Co., Kirkland, Wash., took its Kenworth T680 Advantage truck on the road this summer as part of its “Efficiency in Motion” tour, which visited numerous Kenworth-dealer-hosted events throughout the United States and Canada to show the truck’s fuel efficiency and cost savings. The company completed the tour Oct. 1.
Beverage ingredient companies invest to expand product offerings
May 16, 2014
Frutarom Switzerland Ltd.’s Health Business Unit announced its expansion into the omega-3 market with a line of high-quality and deodorized DHA and EPA marine-sourced omega-3 ingredients designed for a variety of food and beverage applications and dietary supplements.
Pro Mach Inc., Cincinnati, completed its acquisition of global capping machinery manufacturer Ets. André Zalkin & Cie. Financial terms of the transaction were not disclosed. Zalkin’s management team and employees will continue to operate from their facilities in Montreuil L’Argillé and Rueil-Malmaison, France.
Avure Technologies, Franklin, Tenn., separated into two distinct operating units: Avure Industrial Division and Avure HPP Equipment and Services Division. Both divisions will operate as separate strategic business units. This separation allows each to focus on customer service, new product development and application support specific to its specialty, the company says. Jeff Williams was named chief executive officer of the HPP Equipment and Services Division, and Jan Söderström will assume the position of chief executive officer of the Avure Industrial Division.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!