Although it has been available in the U.S. beverage market for about 15 years, kombucha has gained broad consumer appeal within the past several years, according to New York-based Beverage Marketing Corporation’s (BMC) September 2016 report titled “U.S. Ready-To-Drink Tea through 2020.” As health and wellness has progressed from a niche interest to mass consumer appeal, this beverage segment has reaped the benefits.
Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.
In January 2016, the U.S. Department of Agriculture (USDA) and Health and Human Services (HHS) released the 2015-2020 Dietary Guidelines. The eighth edition of this report highlighted the importance of following a healthy eating plan that includes a variety of nutrient-dense foods as well as limiting calories from components such as added sugars, saturated fats and reducing sodium intake.
There’s an idiom that states to “feed a cold, starve a fever.” To stay healthy and prevent illnesses like the common cold, consumers increasingly are turning to foods and beverages that are high in natural, immunity-boosting ingredients like antioxidants.
As consumers demand more better-for-you products, experts note that the juice and juice drinks category has been challenged in a unique way and struggled to maintain its share of the beverage market. “The juice/juice drinks sector has struggled during the past year,” says Susan Viamari, vice president of Thought Leadership at Chicago-based Information Resources Inc.
Market research firm predicts category to reach $9 billion by 2020
December 19, 2016
Tea sales in the United States have shown strong growth in 2016, continuing the upswing in ready-to-drink (RTD) and refrigerated categories, according to Rockville, Md.-based Packaged Facts. In its new report “Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition,” the market research firm estimates tea sales slightly exceeded $7 billion in 2015, up almost 6 percent. By 2020, Packaged Facts expects retail sales of tea in the United States to close in on $9 billion for the first time, it says.
With my college roommates getting married next year, I have made it my bridesmaids’ duty to help the bride-to-be get in shape before her big day. We’ve been using our FitBit app to help each other stay motivated and exercise, but cutting back on calories consumed also has been an important part of my personal goal. However, this has been more challenging than I anticipated, as I often desire a mid-day refreshing kick of energy.
To keep pace with consumers thirsting for new, better-for-you products, beverage-makers consistently are formulating and releasing new products into the market. Although it can be difficult to stand out from the rest on store shelves, some brands innovated to create their own buzz this year.
After a boom in growth in the early 2000s, the private-label consumer packaged goods (CPG) market has experienced stagnant growth since 2015, according to market research experts. Although the private-label beverage market has maintained its share of the market — and even experienced some growth — experts say that the market is expected to grow at low rates.
Purchase, N.Y.-based PepsiCo Inc. announced that it has entered into a definitive agreement to acquire Oxnard, Calif.-based KeVita, a producer of fermented probiotic and kombucha beverages. The transaction will expand PepsiCo's health-and-wellness offerings in the premium chilled beverage space, the company says.