More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand.
Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.
As consumers are taking a proactive approach to holistic well-being, experts note that many are searching for flavors they link to products that may be formulated to support wellness.
Younger generations are turning to tea to relax, to wake up, and to stay productive, according to a recent survey conducted by OnePoll on behalf of Celestial Seasonings.
Consumers are looking for easier to understand food and beverage labels, particularly when it comes to health-and-wellness products, an Attest survey of 2,000 consumers finds.
Balance Calories Initiative halfway to national goal to reduce beverage calories by 20%
February 3, 2022
Calories consumed from beverages continue to decline in communities where obesity rates are above the national average, according to an independent evaluator. For four years straight, the actions the beverage industry is taking nationally with public health partners to reduce the sugar people get from beverages is working, and the data proves it, states American Beverage, Washington, D.C.
From bone broths, plant-based beverages to ready-to-drink coffees and teas, functional beverages that support immunity, digestive health and overall health and wellness are thriving.
Driven by pandemic health concerns as well as shifts in consumers' attitudes toward drinking, low- and no-alcohol beverage options are of high interest to consumers, signaling an opportunity for new product development.
Super Coffee released its newest limited-edition winter flavor: White Chocolate Peppermint. The White Chocolate Peppermint flavor is available in Super Coffee, Super Pods and Super Creamer, the company says.