Beverage News

Expo West features latest natural innovations

March 7, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Natural Products Expo West is expected to draw more than 55,000 attendees Thursday through Saturday to the Anaheim Convention Center in Anaheim, Calif. Co-located with the product focused show is Supply Expo, an ingredient-centric exhibition. In addition, NutraCon, which has an ingredient and technology research focused schedule of education sessions, will take place March 9 to 10.

This year’s Natural Products Expo West event will host more than 2,000 exhibiting companies, which includes nearly 500 first-time exhibitors, that will showcase beverages, organic products, supplements, health and beauty products.

Beverage companies, including Activate Drinks, Bolthouse Farms, Celsius, Honest Tea, Lifeway Foods, Naked Juice, NextFoods, New Leaf Brands, O.N.E. Natural Experience, Sweet Leaf Tea, Yakult and Zola Brazilian Superfruits are among the exhibitors featuring their products at the show.

This year’s event will have a greater emphasis on technology, such as a Natural Products Expo West iPhone app. Digital solutions also are the focus of education sessions, including speakers from Google discussing how to reach consumers at the digital shelf and a presentation from Entrepreneur magazine on advanced social media tactics.

Education sessions at Natural Products Expo West also will focus on “Marketing to Moms” and a keynote from Bridget Brennan, author of “Why She Buys: the New Strategy for Reaching the World’s Most Powerful Consumers.”

Beverage Industry will be on-site at Natural Products Expo West and will be Tweeting (@BeverageInd) regularly from the show floor about beverage launches, ingredient innovations and news from the show floor.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked