Beverage News

DPS to give away $1 million in tuition

August 31, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

Dr Pepper Snapple Group, Plano, Texas, is partnering with Lou Holtz, hall of fame college football coach and ESPN analyst, to give away $1 million in college tuition throughout the football season.

The annual Dr Pepper Million Dollar Tuition Giveaway gives fans a chance to win various prizes at www.drpepper.com by submitting a video explaining why they deserve college tuition, the company said.

The company will give away college scholarships each week, and six fans will compete during halftime of the Dr Pepper ACC Championship, the Dr Pepper Big 12 Championship and the SEC Championship presented by Dr Pepper to win one of three $123,000 scholarships.

"The kids I coached throughout my career have always been students first and athletes second," Holtz said, in a statement. "I'm proud to be part of the Dr Pepper Million Dollar Tuition Giveaway because it emphasizes the importance of education and gives me the opportunity to help a few lucky college students build their futures."

A panel of judges, including Holtz, will judge videos based on the inclusion of Dr Pepper, a college football and tuition theme, the impact of free tuition on the entrant’s life and overall presentation quality, the company said. Submissions must be uploaded by Nov. 1 for a chance at the $123,000 grand prize and by Dec. 31 for a chance to win $2,500 in tuition.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px