For those looking for a quick boost of energy and want to avoid calories, pureLYFT, in the form of an all-natural, easy-to-use stir stick, delivers a single serving of 125 mg of clean caffeine when added to a beverage, the company says. Derived from green coffee bean extract and fortified with vitamins A and B complex, the stir stick has zero calories, is non-GMO and provides the same amount of caffeine as a 12-ounce cup of coffee. The packaging also gives consumers the option to either stir or pour pureLYFT into their beverages. In addition to its original, neutral-tasting flavor, pureLyft is available in three new flavors: Lemon-Lime, Mixed Berry and Orange.
McDonald’s Corp. is testing three new McCafé drinks in select Northern California restaurants as part of an ongoing push to boost beverage sales and grab a bigger share of the coffee market. The new drinks include hot and iced Caramel Macchiato, French Vanilla Cappuccino and Americano. They are available in the Sacramento, Stockton and Modesto areas, which include 170 McDonald’s locations, the company says. The restaurants also are adding new McCafé equipment to their kitchens to enhance beverage offerings. “Coffee remains a significant opportunity for us,” said Chris Kempczinski, president of McDonald’s USA, in a statement. “There’s so much more we can do with this.” Coffee is a $30 billion opportunity and is growing annually, it says.