My husband drinks a lot of water, particularly because he had a painful kidney stone in 2001. I also have several friends who attest that they immediately start each day, not by consuming a caffeinated beverage, but by drinking a 16.9-ounce bottle of water.
I also am trying to drink more water, and it seems as though the healthful, natural and zero-calorie characteristics of water are resonating with consumers like never before. The bottled water category grew well in advance of the overall liquid refreshment beverage market, which grew at a quicker pace in 2015 than in 2014, according to recently released data from Beverage Marketing Corporation (BMC).