Clinical trials show Kyowa Hakko's Cognizin improves attention, motor function
Ingredient suppliers move toward functionality
ColinKurtis Advertising, Rockford, Ill., announced the completion of a multi-year strategic marketing plan for Carol Stream, Ill.-based Prinova, a supplier of high-quality ingredients, flavors and value-added nutrient fortification products. This plan prioritizes marketing and communication goals and objectives to help Prinova evolve its market perception from an ingredient supplier to a valued product development solutions partner. ColinKurtis developed the brand story, a new company tagline, a new website, an advertising campaign with creative executions of print and online materials, and much more. In other news, Prinova has partnered with IN Ingredients Inc., Columbia, Tenn. As of July, Prinova is the exclusive North American distributor for all of IN’s clinically proven trademarked ingredients, including Cinnulin PF, Oxyjun, CellBerry, Nelulean, Testafuranol and many more. Leveraging Prinova’s strong distribution presence as well as its work with nutritional blends and formulations, it was a natural fit for IN Ingredients, the companies say.