ACDC, the Australian rock band, joined forces with German brewer Karlsberg and Eurobrew Inc. to introduce a rock-inspired premium lager to the United States. The band decided to combine its fame with the beer industry through the production of 'Rock or Bust' beer, which appears as a blond-tinted lager infused with earthy and citrusy hops, Eurobrew Inc. says. The musically inspired beer is available in 16-ounce individual cans for a suggested retail price of $2.49 each. The 5 percent alcohol by volume beer is imported from Karlsberg brewery in Germany by Eurobrew Inc.

ACDC Rock or Bust
Eurobrew Inc., Ashland, Mass.
Telephone: 508/881-9900
Internet: www.eurobrews.com
Distribution: Select markets