Although every brand has its own story to tell, the history, entrepreneurial spirit and pioneering craft approach of Tito’s Handmade Vodka, a brand of Austin, Texas-based Fifth Generation Inc., has made it the third fastest growing brand in the country. From a one-room shack to the fight to get a distillery permit, the man behind the brand, Bert “Tito” Beveridge created his own vodka company and now sells the brand in 50 states in a competitive $6.3-billion-a-year U.S. marketplace.
What started off as a hobby and gifts to friends has turned into a more than $80 million business that still uses a pot-distillation process, which hinges on human touch.