I remember the first time I heard about Keurig at-home brewers when they hit the market approximately 10 years ago. For a novice coffee drinker, the option for me to make just a single cup of a particular coffee and then switch up the flavor and brand next time without having to make an entire pot was particularly appealing.
About a decade later, it’s no surprise that Keurig at-home brewers still are making their mark on the consuming public. SKU proliferation seems to be the phrase of the year, and Keurig Green Mountain is capitalizing on this trend with new brand partnerships and, soon, new beverage categories.