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Honest Tea releases iced tea infographic

Coca-Cola subsidiary studied 115,000 tweets about iced tea

After recently selling its 1 billionth beverage earlier this summer, Honest Tea took to social media to learn more about Americans’ relationships with iced tea.  The Coca-Cola Co. subsidiary examined more than 115,000 tweets that mentioned iced tea and made the following discoveries:

  • Salads were the preferred meal for iced tea tweeters.
  • Running was the most popular activity among various forms of exercise performed by iced tea tweeters.
  • More people tweet about their dogs and iced tea rather than their cats and iced tea.
  • California had the highest percentage of people who tweeted about iced tea; North Dakota had the lowest.
  • Tweeters in Texas prefer sweet tea, while tweeters in California prefer unsweetened tea.
  • Honey Green, Half & Half and Peach White Tea were the most-tweeted Honest Teas.

To view the infographic, click here.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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