During May, the medical and dietary communities recognize Celiac Awareness Month, shedding light on the gluten-related autoimmune disease that impacts approximately 3 million Americans, according to the University of Chicago Celiac Disease Center. Mayo Clinic regards Celiac disease as a public health epidemic, as it is four times more common now than it was 60 years ago.
To respond to these growing dietary needs, more brands are presenting gluten-free options, including gluten-free beverages. Devotion Vodka announced at the end of 2013 that the Alcohol and Tobacco Tax and Trade Bureau granted the brand permission to print “gluten-free” on its bottles. Also, in honor of Celiac Awareness Month, the brand partnered with celiac.com to communicate the brand’s news and developments to the gluten-free and Celiac communities. Other established gluten-free alcohol brands, including TY KU sake and Prairie Organic Spirits, are touting their gluten-free attributes this month through tastings and other promotions as well.