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Tequila El Jimador's new bottle emphasizes craftsmanship

February 14, 2014
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 Tequila el Jimador redesigned its bottle to give it a premium look that matches the quality of the product inside, the company says. The revamped bottle features anel Jimador Blanco embossed illustration of the Jimador, a figure that represents the hard work and dedication to craftsmanship displayed by the master agave harvesters, it adds. It also features a slightly modified, larger structure with more stylized, pronounced corners at the shoulders and base, giving the body of the bottle a sleeker, more modern appeal, the company says. Some of the other design changes include uniform caps as well as a smaller streamlined, colored metallic label design to showcase more of the premium tequila. All bottle sizes will feature the new packaging and will maintain the same price point. The brand, which is imported by Brown-Forman Corp., plans to use the new design to expand the brand’s footprint and encourage consumers to live life at 100 percent, with courage, passion and pride, it says.  

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