It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.
According to their report “Digital Women Influencers: Millennial Moms,” the firms found that millennial moms are an overlooked segment among the overall mom demographic, with 42 percent of them indicating that marketing is not geared toward women like them.