Powerade teams up for 2014 FIFA World Cup campaign
Andrés Iniesta and sports drink brand challenge consumers to reach their own goals
Powerade, a brand of Atlanta-based The Coca-Cola Co., is partnering with Spanish soccer player Andrés Iniesta for its “There’s Power in Every Game” campaign centered around the 2014 FIFA World Cup. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup, will tell stories about soccer players who have overcome adversity to lift their teammates, rally supporters, and inspire communities through their dedication and achievements in the sport, the company says.
"An idea that is fundamental to the game is that the actions of every player matter," Iniesta said in a statement. "Spectators want players to give everything they can for the team as they are giving their all as supporters."