- THE MAGAZINE
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- BEVERAGE R&D
Atlanta-based The Coca-Cola Co.’s Minute Maid brand welcomed two new flavors to its Juices To Go product line: Tropical Blend and Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain both vegetable and fruit juices. Both varieties are available in 15.2-ounce single-serve bottles for on-the-go consumption.
Minute Maid Tropical Blend is made with carrot, pear, mango and pineapple juices, and Minute Maid Berry Blend contains pear, grape, purple carrot, pumpkin, beet, blueberry, raspberry and strawberry juices. Both juice drinks also deliver vitamins, with Minute Maid Tropical Blend containing 100 percent of the recommended daily intake (RDI) of vitamins A and C, and Minute Maid Berry Blend offering 100 percent of the RDI of vitamin C.
“Our goal is to keep our fans refreshed with great taste and good nutrition, and we are excited to offer them more options from our Minute Maid Juices To Go product line,” said Charles Torrey, vice president of Minute Maid marketing, in a statement. “Minute Maid Tropical Blend and Minute Maid Berry Blend are full of flavor and sure to provide active individuals with delicious refreshment on the go.”
The extension of the Minute Maid Juices To Go product line will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising. Minute Maid Tropical Blend, Minute Maid Berry Blend and other Minute Maid Juices To Go varieties are available nationwide with a suggested retail price of between $1.79 and $1.99.