- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Hamilton, N.J.-based Bai Brands, makers of Bai 5 all-natural, 5-calorie, antioxidant-infused beverages, and Dr Pepper Snapple Group (DPS), Plano, Texas, announced a major distribution agreement that will put Bai Brands drinks in most major U.S. markets. Bai Brands and DPS have worked together for the last two years in select markets across the country. This agreement will enable Bai Brands to further capitalize on DPS’ direct-to-store and warehouse delivery capabilities on a national level.
“Over many years, DPS has expertly assembled what we feel is the most competitive route to market for beverages in this country,” said Ken Kurtz, president of Bai Brands, in a statement. “The great taste, all-natural ingredients and use of the coffee fruit as a source of antioxidants are driving strong consumer demand for Bai, and so we are very pleased to work with DPS to complete our national distribution footprint.”
New retailers that will be serviced by Bai and DPS include Jewel-Osco, Stop & Shop, Duane Reade and Safeway, plus more than 100 additional Costco stores throughout the country.
“We have tested the Bai brand in select markets with great success over the last several quarters,” said Jeff Conrad, vice president of market development for DPS, in a statement. “There is no question that Bai fits exceedingly well with our portfolio of leading brands, and we expect this new choice to be very well received by consumers from coast to coast.”