With about 20 years of experience in the industry, Ben Weiss has learned a lot about the coffee business, and particularly about the outer fruit of the coffee bean. Weiss’ knowledge of the coffee fruit as well as his appreciation for the Asia-Pacific region led to the launch of Bai Brands, Princeton, N.J., which offers a collection of beverages that are infused with coffee fruit.
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Sunrich Naturals, a brand of SunOpta Inc., introduced Sōl, a dairy alternative beverage made from roasted sunflower kernels. The dairy-free, gluten-free, all-natural beverage contains antioxidants, vitamins and minerals that promote heart and brain health, strengthen bones and teeth, and helps maintain youthful-looking skin, in addition to folic acid to support prenatal health, the company says.

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Pom Wonderful expanded its Pom line of pomegranate juice cocktails with Lite Pom, a lighter version of its original Pom juice that is 100 percent natural and contains no added sugar or artificial sweeteners. Available in the produce section of grocery stores nationwide, Lite Pom comes in Pomegranate, Pomegranate Black Currant, Pomegranate Blackberry and Pomegranate Dragonfruit flavors. The new product contains the same antioxidants as original Pom, but with fewer calories, the company says. Lite Pom is available in a 16-ounce size of the brand’s curvaceous bottle for a suggested retail price of $2.49.

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Herbs and botanicals find niche in functional beverage formulations.
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Blueberry re-emerges as fashionable beverage ingredient.
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In 2009, heart healthy claims in beverages globally increased 36 percent from the year before and 65 percent from 2007.
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