Company launches Facebook app in connection with campaign
Los Angeles-based Activate Drinks, maker of nutrient-enhanced waters utilizing twist cap technology, kicked off its “Stop Vitamin Cruelty” summer advertising campaign, which highlights the company’s core message of vitamin efficacy. The campaign, which is designed like a public service announcement, rolls out with a 30-second digital spot exposing vitamin characters slowly deteriorating in water, adding a humorous element to Activate’s primary benefit of preserving nutrients in the cap. The video then launches into a dance party with electronic dance music playing and concludes with a full lineup of Activate bottles.