Pepsi and Mountain Dew kick off ‘Iconic Summer’ promotion
Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.
Prizes include Pepsi and Mountain Dew-themed merchandise as well as once-in-a-lifetime experiences, such as a trip to the MTV Video Music Awards in Brooklyn, N.Y.; a trip to the iHeart Radio Music Festival in Las Vegas; meet-and-greets with NASCAR drivers Jeff Gordon and Dale Earnhardt Jr.; 2013 Winter Dew Tour Passes; a Bassmaster All Star Fishing experience with professional anglers including Gerald Swindle; a trip to the 2013 World Series; and a trip to Super Bowl XVIII.
The program also includes a "Hometown Sweeps" component that enables Pepsi and Mountain Dew fans to enter for the chance to win experiences in their own backyards, including access to their hometown college and professional sports franchises and other local attractions.