Beverage News

Fruit2O launches app to help fans dial back social media over-sharing

May 14, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Fruit2O, a brand of Sunny Delight Beverages Co., Cincinnati, released a new campaign that encourages fans to “dial back” social media over-sharing.

The centerpiece of the campaign is the Fruit2O Dial it Back Facebook app. Dial it Back monitors fans’ Facebook posts and updates to create a humorous infographic dashboard that highlights the areas where fans might want to “dial it back,” the company says.

"With zero sugar, zero calories, zero carbs and zero artificial flavors, the Fruit2O brand shows it's OK to have a little restraint in a world overwrought with excess," said Mike Burton , vice president of Sunny Delight Beverages Co.’s shelf-stable brands, in a statement. "This app is a playful way to connect with our fans. Even I was a little surprised to see what I was guilty of on Facebook, and I can't wait to encourage a few of my Facebook friends to dial it back, too."

Not only will this app help quell the inclination to over-share in the social space, but users can check in to track and communicate their progress — or regression — in various areas of their Facebook habits. Plus, fans will automatically be entered into Fruit2O’s instant-win drawing every day that they log in to check their progress. Logins also increase their chances of winning the sweepstakes grand prize trip to the Florida Keys.

The app also is shareable, allowing Facebook users to gently nudge family, friends or co-workers into dialing it back as well.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe

Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!