Versatility can be a key component in many forms of business. For beverage manufacturers, developing products that are not only refreshing but also functional is not an uncommon practice; however, versatility doesn’t end with the finished product; it also can extend to its packaging — even its secondary packaging.
Noting that the company works primarily with large consumer packaged goods (CPG) companies, Mark Pfeiffer, vice president of sales and marketing for the performance films division of Exopack, Chicago, says that beverage-makers are looking for three things in their plastic secondary packaging: graphic excellence, functionality and sustainability.